Case study / Healthcare & not-for-profit

Hamilton Health Sciences Foundation: Fundraising Creative And A Donor-Focused Website

As Creative Director at Hamilton Health Sciences Foundation, Dennis Harrington led brand direction, fundraising campaigns and the Foundation’s website redesign, turning complex hospital and research stories into communication donors could act on.

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Hamilton Health Sciences Foundation Gift of Health campaign billboard — Case studyHamilton Health Sciences Foundation

At a glance

The project.

Role: Creative Director
Sector: Healthcare foundation
Location: Hamilton, Ontario
Services: Campaigns, event design, website

The challenge

A hospital foundation has to explain complex needs, from equipment to research, to people who are deciding in seconds whether to give. The work had to be clear, human and consistent across outdoor, print, events and digital.

It also had to serve many internal groups at once: leadership, fundraising teams, clinicians, researchers and production partners.

What Dennis did

The work.

Gift of Health campaign

Campaign concepts and coordinated assets, including outdoor billboard creative, that help audiences understand the need and how they can contribute.

Walk and Wheel

Campaign and event creative for a community event built around movement, participation and giving back.

Foundation website redesign

Directed the redesign, connecting information architecture, content strategy, accessibility and donor storytelling.

Stakeholder communication

Presentations, publications, event materials and donor content shaped for each audience and purpose.

The outcome

What it delivered.

One consistent creative voice across the Foundation’s fundraising campaigns, community events and website, with complex information made accessible to donors.

This work was completed by Dennis Harrington before founding Creative Consulting in 2025. The same senior creative direction is now available to teams through Creative Consulting.

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