My background combines independent consulting with creative and marketing leadership inside organizations.
Making complex services clear
As Director of Marketing and Communications at Lawrie Insurance Group, I led brand repositioning and digital work across messaging, identity, websites and sales materials. That experience informs how I help businesses explain their services and communicate their value.
Connecting a mission to its audience
As Creative Director at Hamilton Health Sciences Foundation, I led campaigns, digital work and fundraising communications, including website redevelopment. The work called for clear storytelling, coordination with subject matter experts and consistent creative standards.
Keeping a brand consistent across channels
My experience with Just Keep Livin’ and Bluenotes spans brand work, retail campaigns, digital experiences and creative production. I bring that attention to the places where customers encounter your business.
I also teach graphic design and interactive media at Toronto Film School. That work carries into the clear feedback and practical guidance I bring to client projects.
Explore selected work