1. Audit and voice
A review of your current website, social and email content, then a written brand-voice guide covering audience, tone, words to use and avoid, and approval rules.
Practical AI / content systems / Hamilton & Ontario
AI Marketing Consultant For Lean Teams That Want More Content Without Losing Their Voice
Creative Consulting builds practical, human-led AI content systems: a brand-voice guide, tested prompts, templates and a simple review step your team can keep using after the engagement ends.
The problem
AI is easy to try and hard to use well.
Most small marketing teams have already experimented with ChatGPT or Copilot. The results are usually uneven: posts that sound generic, facts that need checking, and a different style every time someone new writes the prompt.
The fix isn't a better tool. It's a system: clear rules about your voice and audience, prompts that have been tested on your real content, templates for the pieces you make every month, and a human review step before anything goes out. With 20 years in brand, digital strategy and creative leadership, Dennis Harrington builds that system around how your team actually works.
Fixed-price entry offer
AI Content System Starter: $2,500 USD.
2. Prompts and templates
A tested prompt library and reusable templates for your recurring pieces, such as social posts, newsletters, service pages, event promotion or donor updates.
3. Plan and training
A one-month content plan built with the new system, plus a live training session so your team can run it without outside help.
Scope, timing and access requirements are confirmed in writing before work begins. Larger buildouts, such as multi-channel workflows or ongoing production, are scoped separately from $120 USD per hour.
Good fit
Who this is for.
- Not-for-profits and foundations that need steady donor, volunteer and event content
- Insurance brokers and professional-services firms with a small or shared marketing role
- Retail and apparel brands producing seasonal campaigns and product content
- Any lean team that wants to publish consistently without hiring another writer
Want ongoing help instead? See social and content systems or a fractional creative director arrangement.
Ground rules
Human judgment stays in charge.
AI supports research, exploration, drafting and repurposing. People decide the message, check every fact and approve what gets published. Confidential client, donor or policyholder information stays out of public AI tools unless your organization has approved an enterprise tool for that use.
Questions
AI marketing and content systems FAQ
What is an AI content system?
It is a documented, repeatable way for your team to plan, draft, review and publish marketing content with AI tools: a brand-voice guide, tested prompts, templates and a simple review step, so the output sounds like you and stays accurate.
Will AI replace our writer or designer?
No. AI speeds up research, first drafts and repurposing. Human judgment still decides the message, checks facts and approves what gets published. The system is built so your people stay in charge.
Which AI tools do you use?
The tools your team already has or can realistically adopt, such as ChatGPT, Microsoft Copilot or Google Gemini, chosen around your privacy rules and budget. The system is written so it isn't locked to one tool.
What does the starter cost?
The AI Content System Starter is a fixed-price $2,500 USD engagement. Larger buildouts and ongoing support are scoped separately, from $120 USD per hour.
Is our information kept private?
Workflows are designed around your data rules. Confidential client, donor or policyholder information is kept out of public AI tools unless your organization has approved an enterprise tool for that use.
Start small
See whether the starter fits your team.
Send a short note about the content you make each month and the tools you already use.
Ask About The Starter