Brand identity
A visual identity for the AdvantEdge Comfort line built to feel as durable as the product.
Case study / Apparel brand system
AdvantEdge Comfort: A Brand System For A Rugged Outdoor Apparel Line
For Grand National Apparel’s AdvantEdge Comfort line, Dennis Harrington created the brand identity, the labelling package and a sales brand book that gave the team one clear story to bring to buyers.
At a glance
The project.
- Client: Grand National Apparel
- Sector: Apparel
- Product: AdvantEdge Comfort line
- Services: Identity, labelling, brand book
The challenge
A rugged outdoor apparel line has to earn trust twice: on the shelf, where the label and hangtag do the selling, and in the buyer meeting, where the sales team needs a clear, confident story.
The identity had to work across small product labels and a full sales presentation without losing its character.
What Dennis did
The work.
Labelling package
Labels and product touchpoints that carry the brand onto the garment itself.
Sales brand book
A brand book introducing the line to buyers and giving the sales team one consistent story.
The outcome
What it delivered.
One brand system used across product labelling and sales materials, so the line looks and sounds the same from the garment to the buyer presentation.
This work was completed by Dennis Harrington before founding Creative Consulting in 2025. The same senior creative direction is now available to teams through Creative Consulting.
Project images
Ideas, made tangible.
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